Tell Your Company's Story
with Effective Marketing Videos
4K ~ HIGH DEFINITION
We Create Business Commercials & Marketing Videos that Help Sell Your Products & Services
Digital Media Production for Social Media, Website, Email Campaign, YouTube & Television
South Florida Video Productions is Veteran Owned & Operated
Establish Your Audience & Goals
Deliver High-Quality 4K or High Def Video Projects Quickly & Affordably
WHY MAKE BUSINESS COMMERCIALS AND MARKETING VIDEOS?
1. Everyone Likes to Consume Information Differently
There are different types of learners in this world, and when it comes to content, your goal is to educate. You may be teaching someone why they need your services, how they can use your products, when they will need your training, or where they can best apply your coaching in their lives.
No matter what you sell, your basic content creation goals are educating a targeted audience.
2. Google Loves Video
It should be obvious since acquiring YouTube in 2006 that Google loves video. If that doesn't convince you, then maybe taking a peek at search results will. Google now incorporates more than just links into their search results - they incorporate video results as well.
3. Time Saver
Creating a corporate video can be an excellent time saver, not just for your audience but for your business as well, as video is hands down the most efficient method for delivering your message in a short amount of time.
Not all video projects need to be sales oriented either, and many non-sales videos (such as instructional videos, or demos), are an excellent way to showcase your product or service to your customers quickly, effectively, and consistently. Informational videos can also double as brand awareness tools for new viewers that are less aware of your brand, and may only be aware of a single product or service.
The fastest way to deliver any message online about your business is through video, and it will ultimately save you as a business owner or marketing professional, lots of time by streamlining communication with your customers.
HOW LONG SHOULD VIDEOS BE?
Effective website landing page videos and video blogs, or vlogs for social media should be under 2 minutes. Quick, entertaining yet informative general overview videos will capture viewers attention and get them interested in your company.
Once you've got their attention, clients want more in-depth information before making their buying decision. When the viewer is receiving value, they will continue to watch, and successful in-depth marketing videos can reach up to 12 minutes or even longer. Product videos, training, demo and how-to videos should throughly explain products, services and features. When you educate, inform and focus on how you can satisfy the viewers' needs, this is the recipe for success!
WHAT TOPICS SHOULD BE COVERED?
What are the most common questions new clients ask when they contact your company? This is a great start for developing your concepts. Addressing these issues saves time for both the buyer and seller, AND works 24/7.
Always keep videos concise and on target. Research shows you have 8 seconds or less to capture a viewers attention. If they don't hear what they are looking for CLICK, bye!
Start with an outline and develop this outline into a concise written script. Need help? South Florida Video Productions offers professional concept development, scripting, and consultation services.
And dont forget testimonials! At your next conference or customer appreciation party get the cameras rolling and have your satisfied customers do the telling and selling for you! Testimonials make great social media vlogs and can be released individually, over time, for maximum exposure.
WHO SHOULD APPEAR IN THE VIDEOS?
Im not attractive. Im not good on camera. These are human responses to being recorded. But studies show that viewers are more engaged when they can see the team members who they will be in contact with. Its best to use a spokesperson or voice over to do the actual selling, then have the owner, manager or salesperson appear briefly onscreen as the voice of authority. This creates familiarity and confidence for potential clients. "Hey, you're that guy I saw in the video! Ka-ching!"
Don't worry about memorizing a lengthy script. We have a teleprompter to ensure your message stays on point.
HOW TO GET MORE EXPOSURE?
Did you know YouTube is the 2nd most used search engine behind Google? Start a company YouTube Channel, upload your video library, then imbed these links from your YouTube channel onto your website. This share method will increase your website's organic SEO or search engine optimization. Make sure to write targeted, accurate descriptions and key words to attract future clients through search engines.
Upload vlogs to FB and Linkedin on a regular basis to maintain a presence. And lets not forget about email marketing! Free resources like Mailchimp can imbed video links in mailblasts. EMail blasts with video have a 3x better click-through rate! Too busy or feel uncomfortable doing the marketing yourself? Ask about our video distribution and marketing partners, who offer many flexible solutions.
AMATEUR VS PROFESSIONAL
Cmon! Do you really want to trust your neighbor's babysitter with your company's image? Run-and-gun productions are ok for social media, but be careful! Perceived value of an amateur video can have negative impact on your business. Lighting, audio quality, as well as framing and shot selection are all important ingredients in telling your company's story, with the happy ending of increased sales.