Follow these steps to ensure that your next training video production really does its job. 1. Keep it short We live in a world of immediacy these days, of text messages, tweets and Facebook updates. People – not just employees – don’t want to sit through half an hour of video. They find it much easier to consume short bursts of information, with the most memorable videos often being just 3-5 minutes long. 2. Steer clear of the gimmicks Inventiveness has its place in training