When you create your next video, design it for drop off. Try to qualify your leads immediately based on their targeted interests and make sure the content throughout is entertaining or concise enough to get viewers all the way through to the finish line (where you’ll be waiting with a video call to action!). If you find any points of the video boring or unnecessary, cut them out mercilessly, and focus on delivering a concise message with a point. Not only will you be respecting your audience’s time, but you’ll instantly qualify leads who demonstrate a high attention span with your targeted content.
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