BY 2019, 80% OF THE WORLD'S INTERNET TRAFFIC WILL BE VIDEO
Video content accounted for an impressive 64% of all the world's internet traffic in 2014, but even with all the ALS challenges, and cat videos that year brought us, we are due an explosion in consumption over the next 4 years. According to a new report from Cisco, by 2019, online video will be responsible for account for four-fifths of global Internet traffic. The stats for the U.S. are even more impressive, coming in at 85%.
Cisco states that the dramatic increase will not only be driven by the increased popularity of OTT video streaming services, but also by the sheer number of us that will be connected by 2019. Over half the planet (around 3.9 billion people) will have access to the Internet by that time, but the number of devices able to access the web will be three times as high as the global population!
This will have a huge impact on video traffic. In the new research Cisco predicts that traffic from wireless and mobile devices will rise to 66% of all traffic in 4 years, and these numbers are backed up by other research. In its recent study, the IAB confirmed that more viewers than ever are accessing video via their mobile devices, with around half of our daily consumption of digital media taking place through smartphones and tablets. According to another new report, this time from Ericsson, mobile video traffic will grow 55% per year until 2020.
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