Estimate Word Count for Video Scripts

Once you determine ideal video length, you’re ready to start drafting your script. We recommend aiming for the following word counts:

• 15-second video: 30–40 words

• 30-second video: 75–85 words

• 60-second video: 140–150 words

• 90-second video: 215–225 words

• 2-minute video: 290–300 words

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