Educate Your Audience
One of the most effective ways to show your company as a leader in your space — and knowledgeable as heck — is to share knowledge and educate your audience. .
You might share how to arrange flowers, or how to save money on your taxes, etc. There are endless educational topics in your space that your audience will find useful. Plus, this will help them build respect for and knowledge of your brand, which never hurts!