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Big Video Marketing Statistics


If you own a small business or are in business for yourself, there’s a lot of compelling evidence suggesting that online video marketing should be a major focus of your advertising and marketing budget. Here are 9 Big Video Marketing Statistics to prove how:

1.8 millions words

A 1 minute video is worth 1.8 millions words of text.

100 Million

Everday 100 Million people watch online video.

YouTube is the second most popular search engine in the world. Are you showing up in the results?

59%

The percentage of senior executives who’d rather watch a video than read text.

64%

That’s how much more likely website visitors are to buy a product on a retail site after watching a video.

80%

The percentage of Internet users who recall watching a video ad on a website they visited in the past 30 days.

90%

The percentage of online shoppers at a major retailer’s website who said they find video helpful in making shopping and buying decisions.

65%

When marketers included a video in an email, click-through rates increased by this percentage.

93%

The percentage of marketers using video for online marketing, sales or communications.

Hopefully these 9 stats give you a small idea of the big power of video. If you haven’t tried video as part of your marketing strategy yet, we think you should hop on board. All aboard!

Sources:

Digital Sherpa

Brain Shark

Invodo


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