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  • Maham S. Chappal

Why should you choose video as your brand’s chief marketing tool?

Let’s talk some numbers.

  • Video reaches 3x as many people and gets 20% more attention than standard blog posts.

  • Video is projected to claim more than 80% of all web traffic by 2019.

  • 59% of company decision makers would rather watch a video than read an article or blog post.

  • According to YouTube, mobile video consumption grows by 100% every year.

  • 87% of online marketers are currently using video content in their digital marketing strategies.

In short, video is the present and future of content marketing. People are drifting away from written content and moving towards video content with alarming speed. And if you still haven’t invested in videos to market your brand, now’s the time to get started.

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