Even a casual scrolling of your Facebook feed should show you how prominent video content is these days. Live streams, 360 degrees videos, video demonstrations, interviews, branding clips now pose a significant portion of the content we are exposed to on social platforms. For businesses to be able to profit from this trend, they need to take a whole new approach to video.

Large brands are already investing more resources in video marketing. During 2018, more and more companies will turn to this media, not just industry leaders. Among the outcomes you can expect in this sphere are that video professionals will become regular members of online marketing teams; new tools to analyze consumer response to video will emerge, and video content will become more and more mobile-oriented.