In a tight economy, many small and medium-sized businesses are on the lookout for ways to cut costs. Skimping on production or post production can seem tempting. The over-saturation of amateur editors with access to professional-grade software like FCPX and Premiere Pro with super demo reels cut from templates and Wordpress websites gives these businesses hope that professional videos can be made cheaply and in no time at all.
Many give in to the false promise and end up disappointed with the results. Unfortunately this wastes their time (something that’s in precious supply) and leads some of them to the conclusion that using video for marketing doesn’t work. This ends up hurting their business, as well as, the video production market as a whole.
Be sure to research your companies reviews, and most importantly, complete video productions before giving a deposit!