Big Video Marketing Statistics

July 29, 2017

 

If you own a small business or are in business for yourself, there’s a lot of compelling evidence suggesting that online video marketing should be a major focus of your advertising and marketing budget. Here are 9 Big Video Marketing Statistics to prove how:

 

1.8 millions words

A 1 minute video is worth 1.8 millions words of text.

 

100 Million

Everday 100 Million people watch online video.

 

#2

YouTube is the second most popular search engine in the world. Are you showing up in the results?

 

59%

The percentage of senior executives who’d rather watch a video than read text.

 

64%

That’s how much more likely website visitors are to buy a product on a retail site after watching a video.

 

80%

The percentage of Internet users who recall watching a video ad on a website they visited in the past 30 days.

 

90%

The percentage of online shoppers at a major retailer’s website who said they find video helpful in making shopping and buying decisions.

 

65%

When marketers included a video in an email, click-through rates increased by this percentage.

 

93%

The percentage of marketers using video for online marketing, sales or communications.

 

Hopefully these 9 stats give you a small idea of the big power of video. If you haven’t tried video as part of your marketing strategy yet, we think you should hop on board. All aboard!

 

Sources:

Digital Sherpa

Brain Shark

Invodo

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