"We need web video!" It's a statement I hear all the time. New clients call and say they're redoing their website and their web developer or SEO specialist told them they really need to add video to their website. While this may definitely be a smart move, not every client knows exactly what he or she wants in the video. Sometimes these new clients have too many ideas and want to fit everything and the kitchen sink into a 60-second spot. Others have no idea what they want, an